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  • How to Select the Right Analysis Methodology for Your Business Analytics Assignment

    April 29, 2023
    Hillary Turner
    Hillary Turner
    United States of America
    With a PhD in statistics, Hillary Turner is an experienced business analytics assignment expert with thousands of clients.

    For business analytics assignment, you need to think carefully about the different ways to analyze to find the best one to use. How accurate the results are and how insights can be turned into actionable answers depend on the method used. To choose the right analysis method, you need to know what the problem is, what the scope of the analysis is, and what kinds of data and sources are available. In this blog, we'll talk about how to choose the best research method for your business analytics assignment.

    Step 1: Define the Problem

    When you have a business analytics assignment, the first thing you need to do is make sure you understand the problem you need to solve. You can't start collecting and analyzing data until you know what needs to be done.

    Start by figuring out the business question that needs to be answered. This will help you identify the problem. For example, if the question is "How can we make customers happier?" you need to figure out the exact metrics that measure customer happiness and the places where you need to improve.

    Next, figure out how big the problem is. Does it have to do with a certain product or service, a certain market group, or a certain area? When you know how big the problem is, you can narrow down the sources of info you need to collect and look at.

    Last, decide what you want to happen. Based on the research, what choice needs to be made? Do you need to figure out what's causing a problem or come up with a plan to improve a certain metric? Knowing what you want to happen will help you choose the right research method.

    By stating what the problem is, you set up the rest of the research process. It helps you focus on the specific information you need to gather and analyze in order to make good choices. This step is important if you want your business analytics assignment to go well.

    Step 2: Determine the Scope of the Analysis

    After defining the problem, figuring out the scope of the analysis is the next step in choosing the right analysis method for your business analytics assignment. This means figuring out what kind of data is needed to fix the problem and how long the analysis will take.

    1. Identify Relevant Data
    2. To figure out the size of the study, it's important to figure out what data is important to the problem. This could mean looking at the data sources we already have or getting new info. It's important to think about how good and complete the material is and to make sure it applies to the problem at hand.

    3. Determine Time Frame
    4. How long the analysis will take will depend on the nature of the problem and the data that is provided. Some problems might need a long-term study, while others might only need a short-term one. It's important to set a clear timeline for the study to make sure it's done in the time allotted.

    5. Consider the Analytical Methods
    6. Once you've found the relevant data and set a time frame for the study, it's important to think about the best ways to analyze the problem. This could mean looking at different statistical models, data mining tools, and other ways to analyze data to find the best way to do it.

    7. Review the limits on resources
    8. It's also important to think about any limits on resources that might have an effect on the research. This could be because of a lack of time, money, or data. By thinking about these limits, you can figure out the best way to do the research.

    9. Document Your Scope
    10. Last but not least, it's important to write down the scope of the study so that everyone is on the same page. This paperwork should explain where the data came from, how it was analyzed, how long it took, and what resources were available. By writing down the scope of the study, you can make sure that everyone working on the assignment knows what is expected and what needs to be done.

    Overall, figuring out the scope of the analysis is an important step in choosing the right analysis method for your business analytics assignment. You can make sure your analysis is focused and useful by finding the relevant data, setting a clear time frame, thinking about the analytical methods, reviewing resource limitations, and writing down the scope.

    Step 3: Determine the Data Type and Sources

    After figuring out what the problem is and how big it is, the next step is to figure out what kind of info is needed and where to find it. This step is very important because the accuracy and dependability of the results depend a lot on the quality of the data used for analysis.

    For business statistics, there are different kinds of data that can be used, such as:

    • Structured data: This is data that is organized in a certain way and can be quickly analyzed with tools like spreadsheets and databases. Structured data can come from many places, such as customer files, sales records, financial reports, and web analytics.
    • Unstructured data: This is data that doesn't have a specific format and usually comes in the form of text, pictures, or videos. You can get unstructured data from many places, like social media, online reviews, and customer feedback.
    • Semi-structured data: This is data that has some organization but isn't fully organized. You can get semi-structured data from many places, such as emails, polls, and forms.

    Once you know what kind of info you need, the next step is to figure out where you can get it. Depending on what kind of data is needed, the sources of data could come from inside or outside the company. Customer databases, sales records, and financial reports are all examples of internal sources of data. Market study reports, industry publications, and government reports are examples of external sources of data.

    It is important to make sure that the data used for analysis is useful, accurate, and up-to-date. To make sure of this, the data may need to be cleaned and preprocessed before being analyzed. This means getting rid of any duplicates, fixing any mistakes, and adding any missing numbers.

    In conclusion, one important step in choosing the right analysis method for your business analytics assignment is to figure out what kind of data you need and where it will come from. To get dependable and accurate results, it is important to make sure that the data used for analysis is relevant, accurate, and up-to-date.

    Step 4: Choose the Analysis Methodology

    Once you understand the problem statement, the scope of the analysis, the type of data and where it comes from, you can choose the right analysis method for your business analytics assignment. There are different ways to do things, and each one has its own pros and cons.

    The common methodologies are:

    • Descriptive Analytics
    • Descriptive analytics is a type of research that looks at how a dataset is put together. In business analytics assignments, this type of research is often used to help find patterns, trends, and relationships in the data. Descriptive analytics helps a business understand what has happened in the past and what is going on right now, which can help the business make better choices.

      Measures of central tendency, like mean, median, and mode, and measures of dispersion, like range, variance, and standard deviation, are the most common methods used in descriptive analytics. Visualization tools like charts and graphs are also often used to make the results of a detailed analysis easy to understand.

      For a business analytics assignment, it is important to think about the nature of the data, the research question, and the goals of the analysis when choosing the right descriptive analytics method. For example, a bar chart or line graph may be the best way to show the results if the goal is to compare sales statistics from different regions.

    • Diagnostics Analytics
    • Diagnostic analytics is a way of looking at data that helps find the cause of a problem or figure out what happened. It is used to look into old data to find out why something unexpected or bad happened.

      This method involves looking at past data to find patterns and relationships that explain why something happened the way it did. It helps figure out if there are any deeper problems or issues that may have led to the situation. For example, if a company's sales have gone down, diagnostic analytics can help figure out why by looking at market trends, customer behavior, and pricing plans, among other things.

      Diagnostic analytics can help find places where problems can be fixed to stop them from happening again in the future. It can also be used to improve processes, like figuring out where the bottlenecks are in the supply chain or figuring out what problems with customer service lead to complaints.

      Diagnostic analytics uses several methods, such as regression analysis, association analysis, and root cause analysis. Regression analysis is used to find connections between different data factors, while correlation analysis is used to measure how strong those connections are. Root cause analysis is a way to figure out what caused a problem or issue in the first place.

    • Predictive Analytics
    • Predictive analytics is a type of data analytics that looks at past data and uses statistical algorithms and machine learning to make guesses about future events or trends. It is a useful tool for businesses to use to predict future trends, find possible risks, and make choices based on data.

      In predictive analytics, different methods are used, such as regression analysis, decision trees, neural networks, and time series analysis. Each method has its own pros and cons and works best with different kinds of data and business problems.

      Regression analysis is a way to figure out how two or more factors are related to each other. It is often used to guess the value of a dependent variable based on the values of one or more independent factors. For example, a business could use regression analysis to figure out how many sales it will make based on how much it spends on ads.

      choice trees are a visual way to show how a choice is made. They are used to sort data into different groups based on a set of rules or criteria. For instance, a decision tree could be used to figure out if a person is likely to buy something based on what they have bought in the past.

      Neural networks are a method for machine learning that works like the human brain. They are used to find trends and connections in big sets of data. A neural network, for example, could be used to figure out which people are most likely to leave.

      With time series analysis, you can look at how data changes over time. It is used to find patterns in the data, like trends, cycles, and other patterns. For example, a business could use time series analysis to predict future sales based on past sales data.

      When picking a predictive analytics technique, it is important to think about the type of data available, the business problem to be solved, and how accurate the technique is. It is also important to check the results and keep making the model better as more data comes in.

    • Prescriptive Analytics
    • Prescriptive analytics uses historical data, machine learning, and artificial intelligence to suggest the best course of action in a particular situation. Prescriptive analytics is especially helpful when making decisions when it's not always clear what the best choice is.

      By simulating different situations based on the data available, prescriptive analytics is used to give advice on the best thing to do. The system takes into account different limits, such as the availability of resources and the amount of time available, and makes suggestions for the best thing to do.

      One of the best things about prescriptive analytics is that it helps companies make quick and effective decisions based on data. Prescriptive analytics helps businesses find trends and patterns that might not be obvious at first glance by studying large amounts of data in real time.

      Prescriptive analytics can be used in many fields, such as healthcare, banking, retail, and manufacturing. For example, prescriptive analytics can be used in the healthcare business to give patients personalized treatment suggestions based on their medical history, genetic data, and other factors. Prescriptive analytics can be used in finance to make financial suggestions based on past data and market trends.

    Step 5: Test and Evaluate the Analysis Methodology

    After choosing the right analysis method, it is important to try and evaluate it before putting it to use in the real analysis. This step helps make sure that the method is right for the problem and facts that are being used.

    There are a number of ways to test and assess a research method:

    • Simulation: Running a simulation of the method on a small part of the data can help find problems or mistakes that could happen during the real analysis. This method can also be used to figure out if the method will work.
    • Comparison: Comparing the results of the chosen method to those of other methods that are similar can help to prove that the chosen method is correct. This method helps make sure that the method chosen is the most effective and efficient way to solve the problem.
    • Evaluation Metrics: You can measure how well the method works by using evaluation metrics like accuracy, precision, memory, F1 score, etc. These measures can also help find places where the method could be improved.
    • Expert Review: Asking subject matter experts or experienced professionals in the field for feedback and input on the chosen method can give useful insights and feedback. These experts can help find any possible problems or suggest other ways to do things that might work better.
    • Overall, trying and evaluating the analysis method helps to make sure that the method is right for the problem and data at hand and that it works well. This step helps reduce the chance of mistakes and inaccuracies in the end analysis, making the results more reliable and valid as a whole.


    Choosing the right analysis method for your business analytics assignment is important if you want to get results that are accurate and useful. By following the steps in this guide, you'll be able to successfully define the problem, figure out the scope of the analysis, collect the right data, choose the right analysis method, test and evaluate your method, and decide whether or not it worked. No matter if you're doing descriptive, diagnostic, predictive, or prescriptive analytics, you need a deep understanding of the problem and the available data to make good choices and give useful insights. By following these tips, you can do your business analytics assignment well and score highly.

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